Today I had a 12 hour day of school which is really long, and in the middle of the day I could not look at my laptop screen without my eyes hurting.
At the end of the day I thought I would collapse at my night course, but instead I loved it it was about marketing and I learned two important pieces of information.
Whats an ROI? Its called Return On Investment and when a company decides to market a product (interact with customers to make them buy the product) it invests money in the marketing campaign and the company expects a return on the investment. Companies which invest in a marketing campaigns (advertisements on TV) expect data and statistics which give them clear predictions on how much money they will make.

Another term I learned is activation, its when a company starts a marketing campaign but does not stop there and takes every opportunity to make the consumer aware of their product there by activating their campaign.

The movies I enjoyed the most over the holidays.
The Intolerable Truth - the best, George Clooney is amazing.
The Proposal
As school approaches I look back at my what I did over the break and to be honest I feel as if I didn’t do anything. This upsets me but then I remember this is what the holidays are for, who cares if you stayed up watching movies up until 2am and woke up the next day at noon. Stop fretting about it and accept who you are, keep calm and carry on :)
PS: checkout what movies I watched
Modern Day Charly Chaplin
David Armond from England.
This is unbelievable, leave it to the Russians to pull this off.
This song is the most uplifting thing I’ve heard for weeks :)
So I just found out that Blackberry net worth has sunk from 80 billion to 8.2 billion thats a 90% drop :0
This comes with no surprise as BlackBerry has been producing crap phones made with crap materials.
Their PlayBook was nothing special and it was in no way revolutionary; and thats what you need to compete against Apple

And the only thing keeping them in the game was their secure network and BBM until the network came down for like three days. :0

In other words if you are getting a phone with the money you got from your parents for Christmas I recommend iPhone 4S or wait until the new one to come out in April. As for BlackBerry it should stop making phones and tablets and instead make use of their network that encrypts all its traffic, the best use would be to make it open to other phones.

Are you still rocking BlackBerry? Comment